New to WordPress and looking to personalize your website? This step-by-step tutorial will walk you through essential technical customizations—from updating your theme and formatting blog content using HTML, to styling your site with custom CSS and setting up Google Analytics to monitor your traffic.

Step 1 – How to Change the WordPress Theme

Your WordPress theme controls how your website looks. You can easily switch to a new one using these steps-

Log into your WordPress Dashboard.
In the left-hand menu, go to Appearance > Themes.
Click the Add New button at the top.
Search for a theme using keywords or browse featured options.
Click Install, then Activate to apply it to your site.

Step 2 – Use of HTML Tags in a Blog Post

WordPress makes it easy to write content, but using a few basic HTML tags can give you more control over how your blog post looks. Below are three useful HTML elements you can use right inside your blog content.

How to create an Ordered or Unordered list

HTML Basics
CSS Styling
JavaScript Intro

Install WordPress
Choose a Theme
Customize Your Site

Placing emphasis on a word or sentence using “em”

This is an essential step when setting up your blog.

Create (H1) and (H2)

This is the main heading

This is the subheading

Step 3 – Use of Custom CSS

Custom CSS allows you to style your website the way you want—change colors, fonts, or spacing. You don’t need a plugin to do this.

Go to Appearance > Customize in the Dashboard.
Click on Additional CSS.
Paste your custom code (like below)
Click Publish to save your changes.

h1 {
  color: #0073aa;
  font-size: 36px;
}

p {
  line-height: 1.8;
  font-family: Arial, sans-serif;
}

Step 4 – How to install Google Analytics in WordPress

Google Analytics helps you track who visits your site, how long they stay, and what they do. Here’s the easiest way to set it up using a plugin.

Option 1 – Manual Setup

Go to analytics.google.com.
Set up your account and get your tracking ID
Go to Appearance> Theme File Editor, then header.php
Paste the script before the </head> tag
Click save

Usually Beginners should use plugin instead

Option 2 – Use a Plugin Instead

Go to Plugins > Add New.
Search for Monster Insights.
Click Install Now → Activate.
Navigate to Insights > Settings and connect your Google Analytics account.

Done! Your WordPress site is now connected to Google Analytics.

Conclusion

By following the steps in this guide, you now know how to –

Change your WordPress theme for a new design
Use basic HTML to organize and enhance your content
Customize your site appearance with CSS
Add Google Analytics with the help of a manual setup and plugin

These tools are key to building a site that’s both visually appealing and efficient. Keep exploring WordPress to discover even more ways to improve your website.

https://www.wpbeginner.com/beginners-guide/how-to-install-google-analytics-in-wordpress

Learn How to Customize Elements on a WordPress Website